Wednesday, May 30, 2007

Blue Light Special

Okay - yes I was in a KMART. I had to buy a bin to pack up some antiques to store in the garage. It's true. Plus, there is no Target within 20 miles - so... better KMART than Wallmart - am I wrong?

Anyway - so here I am, putting a bin in my "carriage" when over the loud speaker they announce the "blue light special". Of course I had to see what it was all about. I thought Blue Light Specials were urban legend. But, sure enough - a blue light flashes and a guy comes out to demo a product. It was this European Magic Shammy. But before they tell you what the "deal" is - you have to stand there for 20 minutes while the sales guys demos it and tells you want a fantastic deal "only you" will get for being a Kmart shopper. So the "deal" is really 2-for-1. And the product had a "as seen on TV" logo on it. Enough said.

Okay - not enough. As I walked away (without the product) over to the cheap kids clothes (hey - I'm a mom on a budget), I saw of the 20 or so folks gathered around that 75% of them bought the stuff. Of that 75%, I'd say 90% were over the age of 65 and female. Hmmm.

Did I tell you I'm reading a book called The Feminine Mistake? More on that after I finish it.